Understand Which Content Your Customers Find Engaging and Generate Content Ideas

In this demo I will use Helix to help me analyse my ideal customer personas. This allows me to better understand my customers needs. Specifically I am going to investigate what content my ideal customers like to engage with, so I can generate more engaging marketing content.

Steps

1. Start an inference session on Helix
2. Type a question relating to the user and note how incorrect it is, e.g.:
   • What content does Phil Winder like to read?
   • Give me 3 example article titles of the content that Phil Winder likes to share?
   • What one thing does Phil Winder care about most?
   • What is Phil Winder working on at the moment?
   • You have been fine-tuned upon articles that have been shared by Phil Winder. Please write 3 new titles for content that Phil is likely to create.
3. Start a finetune session on Helix
   • Browse to linkedin and find the person of interest. When demoing to others, only use your own profile or someone you have permission from.
   • Click on “Activity” in LinkedIn.
   • Scroll down to load more and more activity content. The more the better.
   • In your browser, click File -> Save and save the HTML.
   • Go to Helix and add this file to the files section of the fine-tune
   • Hit finetune
4. When finished, re-ask the same questions:
   • What content does Phil Winder like to read?
   • Give me 3 example article titles of the content that Phil Winder likes to share?
   • What one thing does Phil Winder care about most?
   • What is Phil Winder working on at the moment?
   • You have been fine-tuned upon articles that have been shared by Phil Winder. Please write 3 new titles for content that Phil is likely to create.

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