Understand Which Content Your Customers Find Engaging and Generate Content Ideas
In this demo I will use Helix to help me analyse my ideal customer personas. This allows me to better understand my customers needs. Specifically I am going to investigate what content my ideal customers like to engage with, so I can generate more engaging marketing content.
Steps
- Start an inference session on Helix
- Type a question relating to the user and note how incorrect it is, e.g.:
- What content does Phil Winder like to read?
- Give me 3 example article titles of the content that Phil Winder likes to share?
- What one thing does Phil Winder care about most?
- What is Phil Winder working on at the moment?
- You have been fine-tuned upon articles that have been shared by Phil Winder. Please write 3 new titles for content that Phil is likely to create.
- Start a finetune session on Helix
- Browse to linkedin and find the person of interest. When demoing to others, only use your own profile or someone you have permission from.
- Click on “Activity” in LinkedIn.
- Scroll down to load more and more activity content. The more the better.
- In your browser, click File -> Save and save the HTML.
- Go to Helix and add this file to the files section of the fine-tune
- Hit finetune
- When finished, re-ask the same questions:
- What content does Phil Winder like to read?
- Give me 3 example article titles of the content that Phil Winder likes to share?
- What one thing does Phil Winder care about most?
- What is Phil Winder working on at the moment?
- You have been fine-tuned upon articles that have been shared by Phil Winder. Please write 3 new titles for content that Phil is likely to create.
Example Sessions
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